{"id":1889,"date":"2016-02-25T09:51:11","date_gmt":"2016-02-25T09:51:11","guid":{"rendered":"http:\/\/grahamhales.co.uk\/?page_id=1889"},"modified":"2016-02-26T14:31:34","modified_gmt":"2016-02-26T14:31:34","slug":"typesetting-2","status":"publish","type":"page","link":"https:\/\/grahamhales.co.uk\/index.php\/typesetting-2\/","title":{"rendered":"Typesetting"},"content":{"rendered":"

Typography is the design and layout of a printed page and especially the setting and arranging of type on the page. It has a major impact on how inspired we are to read text and how far into it our\u00a0interest carries. Although typography also creates images in a reader\u2019s mind, its key purpose is to render the text into a pleasant, easy-to-read and attractive form.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Readability is affected by a great number of typographic factors. The first of them is sufficient font size.\u00a0There is no universally applicable guideline for font size,\u00a0but generally, for\u00a0books, the point-size of body text is 9.5\u201312pt.\u00a0Choices in this respect depend on such aspects as column width, clarity and proportions of the typeface, and the age of the intended readers.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0It is good to avoid unnecessary use of uppercase letters in, for example, headings. Uppercase letters form a uniform string of equal height, out of which the letters are hard to distinguish.\u00a0<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Subheads serve as small breathers for the readers in the reading process and steer them in the text.\u00a0Typographically, the subheads have to be clearly distinguished from the body text, but they shouldn\u2019t\u00a0be excessively highlighted either.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Reading takes place in small leaps, the eye picks out 5\u201310 characters at a time. 50\u201370 characters per line is usually considered an appropriate line length for books.\u00a0Consequently, it is important to adapt the line spacing according to the applied line length. Line length and line spacing are inseparable: when one changes, the other has to be changed too.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Paragraph changes need to be indicated in some way, and with book\u00a0text this is done by indenting the first line of a new paragraph \u2013 not by adding\u00a0an extra line spacing. Empty lines break up a normal text column and take up space unnecessarily, interrupting the flow of reading.\u00a0<\/p>\n

\u00a0<\/p>\n

Click on any image to enlarge these typesetting examples:<\/p>\n<\/div><\/div><\/div>

The rise of advertising in the nineteenth century stimulated demand for large-scale letters that could command attention in urban space. In this lithographic trading card from 1878, a man is shown posting a bill in flagrant disregard for the law. <\/h3>

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Typography is the design and layout of a printed page and especially the setting and arranging of type on the page. It has a major impact on how inspired we are to read text and how far into it our\u00a0interest carries. Although typography also creates images in a reader\u2019s mind, its key purpose is to…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-1889","page","type-page","status-publish","hentry"],"yoast_head":"\nTypesetting - Graham Hales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grahamhales.co.uk\/index.php\/typesetting-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typesetting - Graham Hales\" \/>\n<meta property=\"og:description\" content=\"Typography is the design and layout of a printed page and especially the setting and arranging of type on the page. 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